How To Make A Living As A Writer Part 3: Build A Strong And Consistent Brand

Welcome back to our series on how to make a living as a writer by running a website teaching people how to make a living as a writer. You probably want to start at the beginning, with How To Make A Living As A Writer Part 1. Once you’ve read that, check out How To Make A Living As A Writer Part 2: Know Your Audience.

The aim of this series is to teach you how to make a living as a writer by running a website teaching people how to make a living as a writer. You’ll remember that we spoke about building a website that teaches people how to make a living as a writer (just like this one). And if you were paying special attention, you’ll remember that I spoke about rehashing the same subject matter in slightly different ways, so as to assemble an entire website dedicated to the subject.

That’s exactly what this article is going to do - take paragraphs you’ve already read, and rephrase them slightly so it feels like you’re getting new and valuable information. Don’t you feel productive?

Did you know that while people are reading less in general, one segment continues to grow: people who want to make a living as a writer. You’re one of these people, so you know this to be true! (If you’re not one of those people, why are you here?) These people read more about how to make a living as a writer than they read actual books. Most of them won’t have read a New York Times Bestseller in years, because they’re too busy reading about finding the right agent, or perfecting their cover letter, or developing story tension through the use of fifteen proven structures used by Shakespeare himself.

Remember that your target audience for the website you are going to create are people who, by definition, are not making a living as a writer. They cannot prove you wrong, since to do so they would have to know how to make a living as a writer, and would therefore be making a living as a writer, and not reading your website. If anyone ever challenges you or the things you say, simply observe how many aspiring writers visit your site looking for information on how to make a living as a writer. Hint at the obscene advertising revenue you’re pulling in, without giving away any pertinent details that would violate your terms of service. And trust that your dedicated readers will spring to your defence.

You will influence far more people with an article about how to make a living as a writer than you are ever likely to influence with any book you ever write. It make you wonder why anyone wants to write books at all, but be grateful they do, otherwise no one would visit your site that explains how to make a living as a writer.

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Continue reading: How To Make A Living As A Writer Part 4: The Best Resources On The Web